Tactic: LinkedIn Fishing Cadence
🎯 Strategic Intent
To build a “Pod” of engaged prospects by consistently demonstrating expertise and authority through a structured, value-driven content calendar. This shifts the focus from interruption (outbound) to attraction (inbound).
🧠 The E-E-P Content Balance
Maintain a healthy content mix to serve different audience needs:
- Educational (60%): Teach a specific framework (e.g., FTF), solve a known pain point, or share a “Spiky POV.”
- Entertaining (20%): Personal stories, lifestyle glimpses, or “Enemy Declarations” that spark debate.
- Promotional (20%): Direct CTAs for Triage Calls, Lead Magnets, or Strategy Sessions.
🛠️ The 30-Day Content Flywheel
| Week | Focus | Actionable Post Types |
|---|---|---|
| Week 1 | Connection | Questions, polls, and “Looking for X” posts to spark dialogue. |
| Week 2 | Expertise | Case studies, “Enemy Declarations,” and technical tutorials. |
| Week 3 | Authority | Lessons learned, framework deep-dives (FTF), and “Your Story.” |
| Week 4 | Conversion | Direct hooks to lead magnets (e.g., “1” checklists). |
📍 Execution Steps
- Batch Creation: Dedicate 4 hours once a month to draft all 12-15 posts.
- Platform Standard: Use native LinkedIn publishing (no external schedulers). Prioritize white-space heavy, punchy headlines.
- The “Pod” Goal: Aim for 3 posts per week. Engage with every comment within 24 hours to foster community.
- AI Augmentation: Use Claude to brainstorm “Spiky POV” ideas based on recent client audits.
Source: Attract - Fishing in Your Pond With 30 Days of Content-Summary, Attract - Build Authority - Developing Your Content Strategy-Summary