🔗 HubSpot KB Bridge: Understand attribution reporting
💡 Core Capability
Create attribution reports in HubSpot’s report builder to keep track of how each marketing effort has contributed to contacts, deals, and revenue. These reports can help you strategize and determine where to focus your efforts.Understand the differences and how to use contact create, deal create, and revenue attribution reports. Review the different types of interactions that HubSpot tracks for attribution, such as clicks, forms, page views, and more. In this article, you can also reference the attribution models available, the different types of dimensions that can be used, and the asset types that are tracked in attribution reporting. Finally, when troubleshooting your revenue attribution reports, you can review the required data needed to calculate revenue attribution. Learn more about attribution marketing on the HubSpot blog.
🛠️ Key Operations & Headings Outline
- Summary
- How do I understand the different types of attribution reports?
- What are interactions in attribution reporting?
- What types of interactions does HubSpot track for attribution?
- What are interaction positions in the customer journey?
- How is sampling used in attribution reporting?
- What attribution models are available in HubSpot?
- What is a Linear attribution model and when should I use it?
- What is the First Interaction attribution model and when should I use it?
- What is the Last Interaction attribution model and when should I use it?
- What is a U-shaped attribution model and when should I use it?
- What is a W-shaped attribution model and when should I use it?
📋 Subscription Availability
- Marketing Hub Professional, Enterprise
- Content Hub Professional, Enterprise
🔗 WayCup Operations & Workspace Context
- Active Projects & Client Notes:
- WayCup Playbook Relevance: High relevance to aligned client deliverables and custom configurations.
TIP
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